Genvissa's unique approach to market analysis and ideation helps companies discover space for new commercial opportunities.
Our user-centric research process and deep industry experience uncovers the user’s needs, values, and psychology to understand their pain points, forming the basis of the innovation challenge.
We employ our advanced thinking techniques to solve complex challenges faced by our clients and their customers. Combined with our design, marketing and engineering expertise provides our clients with a total outsourced innovation solution.
Genvissa engages with clients at all stages of the product lifecycle. We use design-thinking to solve complex industrial design problems along with knowledge of modern manufacturing techniques to deliver scalable solutions.
We employ a risk-based and user-centric approach to product development to ensure the success of each project and compliance to regulations.
Genvissa's design & development team consider marketing and regulatory strategy early on in the process leading to commercially successful outcomes for our clients.
Innovative products are worthless if not commercialized.
Genvissa identifies and manages the appropriate suppliers required for the manufacture of your product. Working with your purchasing and commercial team, we can provide as much or as little input as required.
With a vast network of key contacts in the Medtech and Biotech industries, Genvissa can also create commercial links for your products. From identifying distribution partnerships through to joint development agreements, licensing arrangements and acquisition negotiations. Genvissa has the relevant experience to deliver successful outcomes based on your individual business or product strategy.
An innovation strategy is about creating successful products. This means products that serve an attractive market, targeting a profitable customer segment, addressing the right unmet needs, and which help customers get a job done better than any competing solution.
Genvissa helps companies of all shapes and sizes develop their innovation strategy. We train staff on research techniques along with marketing and positioning strategies, drawing on our experiences in the unique Medtech and Biotechnology space. We also help companies engage with their customers and innovators through open innovation partnerships and IP sourcing activities.
Stay upto date with the latest new, events and thinking from our industry experts.
Making decisions in medical device projects is complicated. From initial concept to market introduction, countless factors, many of which are outside of your control, influence almost every decision. The identification and timing of these decisions, can be the difference between a successful launch and a project or even a business cull. We take a look at the factors at play.
On the road from discovery through to the ultimate goal for most product teams – manufacture at scale – there are a number of things that can derail a project, no matter how promising the initial concept. Whether that is at the planning phase or further along where changes to scope and form can be costly, hitting a barrier at any point is not ideal. We take a look at some of the key reasons projects don’t make it to the end of the road and how you can avoid them.
Agile project management practices, have the potential to deliver increased customer satisfaction compared to traditional project management methods such as the “waterfall” technique. Agile project techniques inherently involve and engage the customer, the customer’s feedback, ideas and expertise throughout the product development lifecycle to make this a truly powerful technique. We take a deeper look at how you can implement this into your projects.
If you need help getting started on your innovation journey, or simply wish to learn more about our services, you can contact one of our experts by filling in the form below.
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