Approach

Discovery

The Discovery phase is all about understanding what the product should be and its viability before you build it. We use advanced human-centred design techniques to establish the user needs and understand the problems the device should address. We observe and sample the target market, develop a deep understanding of the user and look for new opportunities to delight them. At the end of this phase we have a product strategy which covers all the basic requirements for the product from the user, regulatory, business and market perspectives.

Concept Generation

Once the discovery phase has been completed it’s time to start sketching and generating concepts. We visualize the product based on the learnings from the Discovery Phase and start to generate and explore various possible design solutions. Concept exploration is a chance to be bold and think big, challenging assumptions to create truely innovative products. We aim to deliver a set of concepts that indicate various possible solutions, with critical engineering risks identified, for your evaluation.

Develop

Next, we focus on taking the leading concept (or elements of concepts) and further refining the design in terms of what the product offers to the user, its ability to function correctly and its manufacturability.

We will create prototypes as we go to test the design and solve any complex engineering and potential manufacturing challenges as they arise.

The output from this phase will be to deliver a functional pre-production prototype of the product with most (if not all) of its features complete. It can then be tested in its intended environment which is essential in drawing out feedback ahead of final design decisions.

Deliver

The transition of your design to volume manufacturing is a watershed moment. We can simply hand over the designs to you or we can help with technology transfers or manufacturing partner selection. Our Process & Quality Engineering function can help with this and ensure your product is reliably and repeatably manufactured to the correct standards, on validated equipment to the required volumes.

"Innovation motivates action: to take risks, encourage curiosity and new ideas, learn from mistakes, and constantly strive to exceed expectations. Through innovation, we generate solutions for our customers and raise the bar — both within our workplace and throughout our industry."

Highlights From Our Blog

Stay upto date with the latest new, events and thinking from our industry experts.

What is DFA?

Design for assembly (DFA), is the process by which a new product design is evaluated and, if required, modified, so it can be assembled as easily as possible. It is a crucial part of the design process, and can make the difference between a commercially successful product and a non-starter. Let our experts walk you through the main considerations of the DFA process.

Human Factors

Human Factors and Usability experience has been applied in the automotive, aerospace, and telecommunications industries for decades, but has only recently been applied in the medical industry. Our experts walk you through the basics and benefits of integrating this into any project, medical or otherwise.

Prototyping 101

A quick web search for the meaning of ‘prototype’ will tell you that it is the ‘first or preliminary’ version of a device or product from which other forms are developed. The reality is a little more complicated, with lots of different types of prototypes that are created at different stages on the product development journey, and for different reasons. So when navigating the road to a complete product, which prototype do you need and when?

Speak to an Expert

If you need help getting started on your innovation journey, or simply wish to learn more about our services, you can contact one of our experts by filling in the form below.

There was an error submitting your message. Please try again.

Thank you! We will get back to you as soon as possible.