Whilst these kinds of Agile project methodologies can work at their best when an actual customer representative is available frequently for team meetings, to communicate product requirements and business needs, if a customer representative is not available then the Product Owner, a role filled by one member from the project management team, can perform this role effectively.

The “Product Owner”, who is a core part of many Agile project teams, is an expert on the customer’s needs and product requirements, and serves as an advocate for customer and business outcomes, constantly directing the team in a direction that is focused on customer results and customer centred value, rather than considerations such as what is technically easiest, or technically most elegant, which otherwise may be given greater emphasis by the engineering or development teams.

Agile project management practices can deliver improved customer satisfaction and customer-focused outcomes by keeping the product backlog updated regularly and prioritised, allowing the team to quickly and efficiently respond to urgent issues, to newly established product requirements, or other changes that need to be addressed, without wasting time with less organised project management or implementing new features or changes that are less urgent and less important to the customer and business outcomes. Agile practices can also deliver improvements in customer satisfaction and product outcomes by demonstrating working functionality to customers in every sprint review.

This rapid iteration of new prototypes and repeated demonstration of working technology gives the customer and/or the Product Owner a very clear understanding of the project progress that is being made, inspires new ideas for features or changes either in the product itself or in the ways that the product may be used or marketed, and allows for rapid discussion of changes, improvements or design specifications that are desired between the customer and the project team.

Another way that Agile management practices can result in a project with relatively strong satisfaction for the customer is by delivering products to market quicker and more often with every release.

Finally, another factor that can allow Agile project management techniques to deliver greater customer satisfaction from your project is by possessing the potential for better results with self-funded or crowd funded projects; allowing the scope, scale or schedule of a project to rapidly be changed even in the middle of the project development cycle.

This means, for example, that Agile projects can adapt to be most compatible with a changing or insecure funding environment, a self-funded environment with very limited access to cash flow and resources, a crowd funding project that has delivered funding less than what has been hoped, or a crowd funding project that has turned out much more successful than anticipated, with plenty of upfront funding available, but with demands for manufacturing scale and product fulfilment that are much larger than originally anticipated.