However, it can be important to keep this kind of over-engineering or “feature creep” under control in order to deliver a product that is easy for consumers and salespeople to understand and offers simple, sensible, intuitive user experiences, with a sensible amount of functionality that can practically be manufactured and offered to the market at an acceptable price for good consumer uptake.

Sure, your design might be “the best” from a technology standpoint, but what if the “best” hardware is significantly more expensive than the competitor’s not quite as whiz-bang product and your design is not considered financially attractive to consumers relative to the level of functionality that the users actually want?

It’s pointless to try and invent more and more features just because it is technologically possible to do so if those features don’t actually accomplish anything that is actually valuable to consumers. For example, providing a washing machine with Internet-of-Things connectivity and remote access and control via email or a smartphone application is quite pointless since a human operator actually needs to be there to load and unload the clothes from the machine.

The features and user experience should be kept intuitive and usable, without dragging the user down into an insane range of different options that most people are probably never going to use most of the time anyway.

Furthermore, realistic testing of your product’s usability and user experience is vital during the development process. Adding too many features can befuddle customers as well as befuddling salespeople whose job it is to help convince customers to buy your product and to demonstrate its user experience with consumers. Over-engineering and feature creep, even if it’s possible to integrate lots and lots of features from a technical engineering standpoint, can negatively affect sales as well as affecting your brand reputation.

The ideal product design is so intuitive and natural in its user experience that in theory you shouldn’t need an instruction manual. With hindsight you can examine your own existing products and that of your competitor’s, and with a fresh perspective perhaps consider how things can be simpler for the end user without sacrificing usability. This is a simple step to initiate, however it can require a total redesign or approach from a fresh set of minds.

As part of our complete product design service, Aire Design & Innovation are well placed to help our clients evaluate their service offerings. we can work with you to revise existing products or bring new ideas to life. We have the experience to target your product’s design to the required end-user market and all the steps required to make it happen.